Stop the Unfollow Stream

 

Here are tips to plug up the Unfollow stream and keep a steady flow new followers for every social media outlet.

There’s one universal truth to accept when managing a brand’s social media account: There will be people who unfollow you.

A recent BuzzStream and Fractl survey found the top three reasons that bring people to jump ship on the average social media user or brand:

1. Too much promotional or uninteresting content.

2. Overuse of automatic messaging, or lack of personal engagement.

3. Improper use of hashtags.

RELATED: AWARDS: Did you use social in an innovative way to accomplish PR goals? Enter the Digital PR & Social Awards!

The study concluded that posting too often is another reason why users might unfollow your brand. For social media managers seeking to find balance, use the following:

• 68 percent of our respondents said that they would want a brand to post between 1-2 times per day on Facebook; 63 percent on Twitter; 72 percent on LinkedIn.
• 19 percent said they’d like to see brands to post between 3-5 times per day on Facebook; 24 percent on Twitter; 13 percent on LinkedIn.

To find out how you can improve your brand’s social media posting strategy, check out this  Hubspotinfographic.